The client is a healthcare technology provider specializing in electronic data interchange (EDI) solutions for medical and dental practices.
Their platform streamlines insurance claims, billing, and patient data exchange, helping providers improve operational efficiency and compliance.
Challenges:
- A cyber-attack on a third-party vendor caused a critical disruption in services.
- The vendor breach directly impacted the stability and security of the client’s core platform.
- Vendor-related incidents led to unexpected downtime and operational delays.
- Essential processes such as insurance claims processing and patient data exchange were significantly affected.
Solutions:
In order to fix this issue, FlairsTech implemented the following:
- Focused on a single, critical objective: satisfying and retaining the client’s customers during the crisis.
- Despite being new to the project, our agent quickly stepped into a frontline support role, engaging directly with affected clients.
- Employed empathetic, transparent communication to reassure clients that their concerns were heard and being addressed, even while full details were still emerging.
- Proactively proposed and helped implement a generic template solution that allowed customers to:
- Continue using their existing software.
- Send claims through any clearinghouse.
- Avoid migration to other EHR systems, preserving workflow continuity.
This solution significantly reduced potential customer loss by minimizing disruption to their daily operations.
Impact:
The implemented solution resulted in significant results, including the following:
- Successfully retained a significant number of customers during a high-risk period.
- Clients consistently praised the responsiveness and helpfulness of their main point of contact.
- The team’s personalized and consistent support was highly valued, reinforcing client trust and loyalty during a time of uncertainty.