About the Client
The client is a leading Arabic-language e-learning platform serving users across the Middle East, with the majority of learners based in Egypt. The platform delivers engaging courses, skill-building programs, and assessments through a personalized digital experience for both individual learners and enterprise partners.
Challenges
When the client approached FlairsTech, they were experiencing multiple user experience and infrastructure challenges that limited scalability and learner satisfaction, including the following:
- Frequent video playback failures, especially on mobile, reducing course completion rates
- Inability for users to track or save progress during offline learning
- Lack of cross-platform compatibility requiring a unified mobile app
- Limited support for diverse payment methods and promo code integration
- No intelligent assistant to recommend personalized learning paths
- Inability to deliver interactive multimedia content (video, text, images) via SCORM
- Absence of B2B dashboards for corporate clients with role-based goals and reporting
- Lack of advanced analytics to monitor user progress and engagement
- No LinkedIn integration to showcase completed courses and achievements
- Missing DRM-secured content, bilingual subtitles, and course rating features
Solutions
Over a three-year partnership, FlairsTech delivered comprehensive digital transformation services covering frontend, backend, mobile app development, testing, and platform optimization. Key initiatives included:
- Developing a Flutter-based cross-platform mobile app for iOS and Android
- Resolving video playback issues and enabling offline downloads with progress synchronization
- Integrating an AI-powered chatbot assistant for personalized course recommendations
- Enabling SCORM-compliant content delivery for interactive, multimedia learning
- Implementing robust progress tracking for courses and assessments
- Supporting multiple local and international payment gateways (Visa, Mastercard, Meeza, ValU, Fawry)
- Adding promo code functionality for flexible marketing and campaign management
- Launching course rating features and LinkedIn integration to boost engagement and credibility
- Developing custom B2B dashboards with weekly learning goals and course assignments for corporate clients
- Integrating Mixpanel for real-time analytics on user activity, subscriptions, and performance
- Implementing DRM-secured video delivery and bilingual (English/Arabic) subtitles
Impact
The modernization efforts resulted in significant improvements in both user experience and platform performance:
- Resolved 100% of major video playback issues, boosting course completion rates
- Increased app engagement by over 75% across iOS and Android through cross-platform support
- Reduced dropout rates by 45% with offline learning and auto-sync functionality
- Increased payment conversions by 48% after integrating five local payment gateways and promo features
- Enhanced B2B value with dashboards that allow corporate clients to assign goals and track team progress
- Improved learner retention through AI-driven course recommendations
- Achieved full compliance with SCORM, DRM, and subtitle standards for scalable, secure content
- Enabled data-driven decisions with Mixpanel analytics tracking user behavior and engagement